Define typography?
Typography is the style and appearance of printed matter.
What is the difference between font and a typeface?
Font is a particular size, weight and style of a typeface while a typeface is a set of one or more fonts each composed of glyphs that share common design features.
What is the waist line and what does it indicate? What is a base line and what does it indicate?
The invisible or imaginary horizontal rule that indicates the top of the body height of the lowercase letters (aka x height). A baseline is the line upon which most letters "sit" and below which descenders extend.
What is counter?
A counter is a negative space within a character that may be fully or partially enclosed.
What is cap height?
Refers to the height of a capital letter above the baseline for a particular typeface.
What is x height?
refers to the distance between the baseline and the mean line of lower-case letters in a typeface.
What is an ascender?
the part of a lowercase letter that rises above x-height.
What is a descender?
part of a lowercase letter that extends below the main body of the letter
Describe a serif? the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms.
What is leading? Spacing between lines
What is tracking? adjustment of space for groups of letters and entire blocks of text
What is kerning?
Typesetting technique that overlaps the edges of two type characters to provide the illusion of even spacing
What is a point? How many points are in an inch?
A unit of measurement, often used to measure type size. There are 72 points in an inch.
What is a pica and how many are in an inch? Type setting unit of measure and there are 6 picas in an inch.
How many points are in a pica? 12
When was Blackletter invented and how was it used? In the 12th century and it was used for writing
Describe the characteristics of a Blackletter typeface? Thick vertical lines and thin horizontal connectors.
When was Old Style invented and what was is based on?
In the 18th century and based on a new standard of writing.
Describe the characteristics of an Old Style typeface? letters with thick serifs
When were formal scripts developed? 17/18th century
When were casual scripts developed? Early 1950's
Describe the characteristics of a Script typeface?
Formal writing like cursive, with looser casual scripts.
When was Modern typefaces developed and why?
The late 18th century because people wanted something new.
Describe the characteristics of a Modern typeface? extreme contrast between thick and thin lines
How early can Sans Serif typefaces be found? What happened?
5th century BC, but the writing styles kept changing.
When did they become popular? 20th century
What does "sans serif" mean? "Without"
Describe the characteristics of a Sans Serif typeface?
A font without serifs at the end of a stroke.
When was Slab Serif developed and why?
Around the 2nd Industrial Revolution because people wanted new types of writing.
Describe the characteristics of a Slab Serif typeface? thick serifs, used for titles.
Describe Decorative typefaces?
Fonts are typically used for titles, headlines, and for small amounts of text in large sizes
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